In the second half of 2020, about 4.2 million Canadians purchased meals online at least once a week, with 39% of them being ordered via food delivery apps. While the meal delivery demand has increased, the issues that come with it have increased as well. Following are some of the most typical issues consumers have when getting their online food delivery.

The Ordering Process

Before COVID could even have a chance of disrupting our daily lifestyle, people always opted for online delivery services as it was one of the most convenient methods to have food come to our doorstep. However, there are still websites being built without keeping the consumer in mind. Making it tough to even locate the ‘Menu’ button in the app! Sometimes there’s lots of data available while other times there is a scarcity of it.

To make the ordering experience as seamless as possible, we must ensure availability across all platforms—websites, social media, and mobile applications. Maintain a clean and simple design with a few steps while checking out.   

Late Delivery Time

The most common complaint lodged by the customers was delayed order delivery which is reported by 50% of the customers surveyed. Some of the explanations given by delivery workers when asked about late arrival were:

·        The driver was lost as they were not able to find the correct place

·        The driver was advised to take the longer route

·        The driver had to deliver another order at the same time

Many consumers were also irritated by having to give delivery personnel instructions despite having already given the proper address in the app. Using route optimization is a super-efficient way to this issue. A software adopting delivery routing solves the vehicle route issues by creating well-optimized routes that save the delivery person’s driving time while also providing them with the most accurate direction from one location to another.

Customer Service

Customers will want to contact the business, whether it’s regarding delivery delays, unsatisfactory food, payment problems, or general complaints and inquiries. When conversing with a customer over any social media app or website, always use kind and positive words and tone. Ensure the customer service team is prepared to answer a wide range of questions and is ready to deal with any difficult circumstances.

The barrier of communication between the business and consumer can be overcome by getting a multi-stop route planner. This allows customers to follow along with the delivery plan from the customer portal. This will help customers get their queries easily answered. Many website design companies employ a customer alert and notification tool that alerts customers when their meal is ready for delivery or near their area.

Want to give your customers a happy meal and perfect service? Reach out to Custom Care Solutions for the optimum web designing services for your online food delivery services. Contact us for custom web designing in London, Ontario.