The days of relying solely on good word of mouth and physical marketing techniques are long gone, and they’re never coming back. Ensuring that their online presence evolves and grows with them is now a must for restaurants of all sizes.
Maybe you’re an experienced restaurant owner who feels like the website for their establishment isn’t performing to its full potential. Or perhaps you’re a beginner who wants to upgrade the starter website that was launched in a hurry to coincide with the opening of your first café.
Whatever your reasons for wanting to redesign your restaurant website, these are the strategies you should remember:
1. Keep Your Brand Consistent
Similar to how you keep your eatery’s theme in mind while choosing its furnishings and décor,remember that a website is an extension of your business and should be treated as such. From colour palettes to fonts, from menu design to graphics, make sure that every element gives off an accurate, consistent idea of your restaurant.
A website for an upscale French café, for example, would look inconsistent and jarring if it featured loud colours and comical fonts.
2. Make the Most of Social Media
The constantly connected era we live in gives businesses, particularly restaurants, a great opportunity to connect personally with their customers.
Your website should not only feature your content from major social media platforms prominently, but it should also make it easy for visitors to share your content on their feeds.
Incentivize the process by offering limited-time discounts and other small goodies (free coffee, anyone?) to people who follow you on social media and share your posts & images with their own followers.
3. Understand the Importance of Mobile Optimization
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