The contemporary landscape is saturated with online businesses and promotional content. In this era of technological advancements, it’s not enough to just develop a website and wait for potential customers to visit it.

To be successful, you need to be proactive with web development and online marketing. This is easier said than done, though, as many online business owners don’t have the finances to invest in paid advertisements and sponsorships.

But there’s good news!

There are things that can be done to successfully boost customer traffic without having to spend millions of dollars.

Here are three of them.

Search engine optimization (SEO) is one of the most effective marketing channels to drive traffic to your website. That’s why targeting topics with search engine potential is imperative for a high ranking on Google.

To make this happens, you need to find keywords with low competition and high search volumes. But before you a target a certain keyword or topic, it’s important to analyze whether or not that topic relates to your product or service in any way.

There’s no point in boosting website traffic if it doesn’t convert to sales. You can use Ahref’s Keywords Explorer to perform the task.

Guest posting is a strategy where you create blogs for other websites and link that blog to your own site. There are various benefits of writing guest blogs, including increased website traffic, higher rankings, and backlink promotion.

However, finding a spot on reputed platforms can be challenging. Because it’s free marketing, owners of these websites receive unmanageable number of requests, and they end up ignoring most of them.

To tackle this issue, pitch to sites that don’t advertise “write for us.” Many sites allow guest posts even when they don’t promote it. You can find such sites using Content Explorer.

Powerful content will be useless if promoted on the wrong platform. Look for online communities and platforms that are used by your target customers.

Such communities can be found on various social platforms such as Facebook, Reddit, Slack and forums. But you’re not done there. Make sure you don’t spam the community timeline with your content posts. Stay active in the community, connect with members, build trust, and seek permission before posting self-promotional content.

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