One of—if not the most—important determinants of your company’s success is your website! No matter how big or small your business is, having an effective website is an absolute necessity in the current digital e-commerce market.

Not only does a website help you increase your brand’s visibility, but it also enables you to engage with your audiences, establish credibility for your business and be present for consumers 24 hours a day.

If you’re among the 59% of small businesses in Canada that don’t have a website, we suggest you connect with a web design and development agency ASAP! And if you already have a stunning website, that’s great! You can start setting incredible goals for your website and start your quest to achieve them right away!

Here are some website goals you should aim for this year.

Make your website an informative source for your audience. Provide them with information about your brand’s mission and value, its selling points, and more. Your website will become a mirror for your business so make sure you’re doing the above-mentioned things in the best way possible! Your website should be visually appealing, the content should be original and the images should be optimized.

Generating qualified leads for your business should be one of your top priorities this year! You can achieve this goal by improving your site’s marketing performance. You can also incorporate a live calling feature on your website and an exit pop-up offer to enhance your website.

The conversion rate is essentially the percentage of the time users perform a desired action on your website, which could be a purchase, form completion, email sign up or more. The higher the conversion rate will be the greater will be the profits for your brand and the faster will be its growth. By making sure your website is easy to navigate, fast and not annoying , you can achieve a considerable boost in your conversion rate.

Based in Ontario, Canada, Customer Contact Solutions is one of the leading design and development companies that offer professional, fast and affordable website design services and SEO services since 2006.

If you’re looking for a web design firm  in  Toronto  ,  Ontario , connect with us today. We’ll help you create a custom-designed website for your business in just 10 days!