If you’re one of the 22 percent of business owners who are not satisfied with their website’s conversion rate , here’s what you need to know about your site:

It’s probably outdated, slow, or just plain old clunky

It’s no secret that people hate waiting . So if you give them a website that takes more than a few seconds to load, they’ll be tempted to turn away and never come back to it. Not to mention that if a website is difficult to navigate, bland in design, and confusing to look at, Google itself will shove your site to the annals of the internet, never to be seen again.

If you want your site to produce better results, you have to recognize the signs that indicate that it’s in need of an upgrade. For convenience’s sake, here are four of the most common indicators.

According to a study, Google drives 96 percent of all mobile search traffic. So if your website isn’t mobile-friendly, you’re just asking for trouble. Making your site responsive for tablets, smartphones, and desktops will not only make it more accessible, but it also bolsters your reputation. Which means that your customers know that you’re putting in the effort to make your site user-friendly. And for long-term customers, this detail helps big time.

You see that classic stock image of a professional-looking woman in the corner of your site? It might be time to retire her. Obviously stock images damage customer trust in your brand.

What’s more, you need to optimize your site’s loading time by making sure images are appropriately compressed, so customers aren’t put off. Updating the site with a sleeker, to-the-point, minimalist look will not only make it more appealing to younger customers, but it’ll also make it faster and more functional.

In the words of Bill Gates, ‘ content is king .’ If your content is boring, old, and worse, incorrect, your consumers will never visit your site again. In addition, if your content is plagiarized, Google will penalize your site’s ranking on SERPs, and you might even be accused of copyright infringement. This can do irreparable damage.

It’s actually quite common for sites to not show up in search engine results and that’s because they’re not optimized or keywords, categories and tags. Along with, your listing might be incomplete or incorrect and that would affect Google’s search results. Developing a good SEO strategy will greatly help you in creating conversions and improving your click rate.

Customer Contact Solutions is here to help!

Offering web design services  in  Toronto,  ON , we can help you develop your website’s design so you can offer a better consumer experience.

 Contact us today to learn more about the best ways to improve your website’s ranking!