Think like a user:

What happens when you hear of a new brand that you don’t know of? In times of need, Google is your best friend.

Even though it’s a simple click for the user, for the business, it’s the brand image that’s about to be revealed. Users may click, view, browse, buy or just leave. But for the brand, it’s important to nail their first impression on a potential buyer.

Every business wants to have a brand image that appeals to the audience it’s targeting. In order to create an image that drives online audience towards your website, you need to up your game. Here are some tips to effectively enhance your brand image.

Color psychology comes into play when you’re designing a website. It’s shocking how impactful colors can be and how easily they can rouse specific emotions in the viewers. Through colors, we mentally assign certain attributes to the commodity we’re seeing.

Muted tones and pastel colors induce a sense of calm just as bold tones like black or deep maroon will speak of class and extravagance.

This is primarily why big brands have trademarked a standard color such as purple for Cadbury and blue for Tiffany. The color you pick will evoke emotions in your target audience and contribute to their buying behavior towards your products.

For instance the bright yellow and red tones in Mc Donald’s marketing rouse a sense of hunger and thus people buy their burgers. This is how closely your web design is linked to emotions.

The digital arena is teeming with millions of online brands, a lot of which are competing in the same industry. It wouldn’t take an online buyer a second to switch to a competing brand if your website doesn’t catch their eye. So what sets you apart from the rest?

All websites are a page appearing on a screen. You can have colors, and visuals and audio but your webpage remains a lifeless being. In order to distinguish yourself from other brands in the same pool, you need to give your brand a personality and a human feel.

The element of humanity in web designs helps users connect with the brand on a personal level.

Your webpage is just a bunch of pictures, videos and some text until you give it an identity. Sure, the aesthetic value of your web design will get you the traffic you need. But users need a brand name and logo to identify your brand with.

This is why logos are so important, because they’re literally the face of your brand. To cement your logo in the branding process, you need to use the standard design everywhere and use it abundantly.

It should be there on every page and all logos should link back to the homepage. And users shouldn’t have to spend minutes wondering what your logo looks like or means; it should be clear and simple.

 Millennials , Gen-Z and the generations to come are becoming reading-averse. This means they’re not interested in reading long essays or perusing long texts about your business and services. They want it to be clear and concise and deliver the intended message effectively. You’ll lose their interest if you take more than a split second to get to the point or explain yourself.

This is why modern web designs are becoming minimalistic because they keep webpages free of clutter and simple to understand.

We are a B2B business that offers professional SEO and web design services in Toronto and London. Reach out if you need our experts to boost your brand image.