
SEO, short for Search Engine Optimization can help your business grow and flourish. But as times change, SEO trends also evolve. And if you don’t keep up with the new trends you’re sure to fall behind on your SEO ranking.
That’s why; our SEO experts have done in-depth research to bring you the emerging SEO trends of 2019.
So, without further ado, let’s jump right in!
It’s Not All about Google Search
Sure, Google is the prime search engine that companies tend to focus on when building their SEO strategies; but in 2019 you’ll have to go beyond as user searches have become multi-faceted.
For instance, if you’re an app developer who’s trying to increase their app’s ranking perhaps Google isn’t the only search engine you need to be focusing on. Since, people search for apps on App store (iOS) and PlayStore (Android), you’ll have to consider these emerging search engines as well.
Create Better Content
There was a time when SEO ranking could be increased simply by adding keywords extensively to web pages without caring about the type or quality of content. However, Google updated its algorithms in 2018 , shifting the focus solely from keyword usage to quality of content.
This means that websites can’t just haphazardly fill their web pages with keywords anymore to up their rankings; rather, they’ll have to focus on their content and whether it’s actually relevant to what the users are searching for. That’s why in 2019, you have to create better content to maintain or increase your SEO rankings.
The Emergence of Voice Search
Another great trend that has emerged in the last couple of years and one that’s only becoming more prominent with time is the increase in voice searches. That’s due to the innovative features, like Siri and Google Assistant that allow users to speak their queries into search engines instead of typing them down.
Therefore, in order to stay on top of their SEO game, businesses will have to strategize their SEO marketing in a way that incorporates keywords that are recurrent in voice searches.
Focus on Local SEO
According to recent reports , Google searches with keywords, “near me” have doubled in the past year. That means that businesses need to focus primarily on local SEO to increase their ranking.
We understand the importance of local SEO, that’s why our SEO experts in Toronto and London, Ontario ensure that your website SEO is in accordance with the emerging trends. So, if you’re one to keep up with the times, get in touch with us today!