Are you preparing to build a brand new website for your business? In the digital world, your website is an extension of your brand. It doesn’t just need to show your brand in the right light but also has to function smoothly to maximize lead generation.
So what makes a powerful website that keeps users coming back?
Let’s take a look at all the features that make a business website truly great:
1. Easy-to-Use
If your users are having a hard time navigating through your website, they’re not going to stay on it for very long.
Creating a positive user-experience is crucial for a website. This means using a user-friendly interface with a clear navigation bar. Seasoned Web developers are experts in building straightforward and logical Web structures that are easy to follow.
2. A Site Map
Aside from customers, search engines will also be going through your website to see where it should rank on their results. Search engines crawl each website to get an understanding of its content and site structure.
Websites that don’t have a clear structure or hierarchical format are difficult to crawl and will not have a great ranking.
3. Fast-Loading Pages
How long do you wait for a website to load? According to Kissmetrics , over 40% of users will leave a webpage if it takes longer than 3 seconds to load. Three seconds is all you have to load the full contents of a page!
If you’re under the impression that entry-point videos and high-resolution images is what you need to grab attention, you couldn’t be more wrong. These are simply gimmicks that slow down the loading of a page and make you lose customers.
It’s the marketing and design of the website that drives traffic and increases user activity—not flashy imagery!
4. Easy-to-Follow Pages with Limited Scroll
Web pages that don’t seem to have a beginning, middle or end can be intimidating to users. Large chunks of information on a single page can get overwhelming. It’s better to break up large pieces of information into separate pages and present them in a more organized manner.
5. A Search Bar
There’s no easier way to determine whether a website has what you’re looking for than to enter a query in the search bar.
Make your user’s life a little easier by incorporating a functioning search bar on your website.
6. An Attractive Design
On the Internet, a business’s website is essentially the face of the company; if it doesn’t look great, it will cost you clients.
The website should consist of colors that represent your brand and a font that is easy to read. The design, layout, fonts and colors should all complement each other while enhancing usability and readability.
7. Use Images
Incorporating some images on your pages can help break up the content but be sure to only use images that help convey your message. Bear in mind that filling your Web pages with too many images will slow the loading of the page.
If you’re looking to build a website that packs a punch, get in touch with Customer Contact Solutions. We’re a full-service Web design company in London, Ontario . Our services include Web development, mobile app design and SEO .
Feel free to contact us for more information.
