Statistics show that websites that feature a blog have 43.4% better chances of securing a higher rank on the search engines. Moreover, HubSpot states that businesses that include blogs in their content marketing strategy generate 67% more leads . As a result, their conversion rates amp-up and their profits increase.
It’s important to note that not all blogs can help you achieve these results. You need to optimize your entries so they get more readers and your business gets more customers.
Here are some tips that can help you create blogs that convert.
Research Your Target Audience
Before you start writing your blog, you need to know who you’re writing for.
Find out what your audience is looking for and what they’re interested in. You can conduct keyword research to get an idea of what your users are searching for; moreover, ask them to answer a few questions when they visit your website. This way, you’ll be able to create content that’s full of practical value for your users.
Write Compelling Headlines
No matter how many times we say, “Don’t judge a book by its cover,” we end up doing exactly that! For a blog, its cover would be its title, which is why you need to create headlines for your blogs that’ll attract readers and compel them to share it across social media platforms.
Show Statistical Results
To create a sense of authority in your blog posts, you should include statistics in the content to support your argument. You can also cite research papers and other authoritative sources to strengthen your position.
Break Up the Page
Good formatting is crucial for a blog post as it has a great impact on readability. Most readers skim through content to find what they’re interested in. Breaking up the content by adding subheadings will make it easier for visitors to read the blog.
Optimize for SEO
One of the main objectives of writing a blog is securing higher search engine rankings so make sure you keep SEO in mind when creating it. Optimize your blog posts by adding Meta titles, keywords, internal links and more.
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