"Just sign up with our services, and we'll take care of your food delivery service!" Sounds enticing, right? After all, they take away all the hassle related to food delivery, right?
Not really. Aside from the fact that these third-party providers charge sizeable commissions, there are many reasons why you should consider taking charge of your online deliveries.
Here are some key benefits of in-house online ordering systems for restaurants that will help you make an informed choice:
No third-party commissions
The third-party online food delivery platforms like Uber Eat charge up to thirty percent commission per order, which can eat away a substantial chunk of your gross profit margins.
On the other hand, an in-house online ordering system allows you to keep 100% profit, saving you a significant amount of money in commissions rates.
Though you may have to incur additional costs like advertisement fees and delivery charges, it will still amount lesser than paying hefty commissions to a third-party service provider.
You don't pay for others mistake
Customers who encounter bad experiences using online food delivery platforms often stop using the service and place negative reviews on the internet.
Even if your restaurant maintains the highest standards and delivers quality food and services, it will get punished due to listed restaurants' poor performance.
That's not the case when you have your own in-house online ordering system as your customers will judge you from your performance and not someone else's.
More control over the delivery system
An in-house online ordering system integrated with the restaurant's point-of-sale (POS) gives you greater control over your menu and pricing.
You can make quick changes which will be reflected on the customer's mobile. Your in-house system will also enable you to deliver a more personalized experience to customers.
Leverage customer data
An in-house online ordering system will allow you to gather customer information to draw meaningful insights that can help you maximize your profitability.
You can learn about the ordering patterns, customer demographics, and preferences. It will allow you to tailor your business operations to meet their specific needs.
Moreover, you can provide a more personalized customer experience and run targeted marketing campaigns to improve the bottom line of your restaurant business.
Better customer experience
The benefits mentioned above, including better margins, more control over delivery, etc., will allow your restaurant to provide a better experience to your customers.
Using an in-house online ordering system, your restaurant will be able to ensure faster delivery service and minimize the chances of mixing up orders.
Moreover, you can coordinate more effectively with the customer to keep them updated about the delivery order and give excellent customer service to develop brand loyalty.
At Customer Contact Solutions, we develop restaurant online ordering systems for restaurants to help them take charge of their food delivery. Based in London, Ontario, we're a leading company that also provides affordable SEO programs and web design services. To get started, call (416) 900-1277 today or schedule an appointment directly into our calendar.
