Marketing is the backbone of a successful business. The advent of digital marketing has revolutionized conventional sales methods. The rapid growth of digital marketing has introduced cutthroat competition. Brands that continue to stay on top of the search engine results succeed in increasing sales.
Statistics suggest that retail e-commerce sales amounted to C$1.2 billion in 2017. The number of digital buyers in Canada is expected to reach 20 million by 2019.
This paradigm shift in marketing technique has emphasized the need for Search Engine Optimization. 61% of marketers reported SEO to be their top inbound marketing priority. SEO improves the ranking of a business on Google, Yahoo, and Bing.
For businesses that are looking for revenue generation, here’s why getting services of a SEO company might be a good idea:
1. Competition
75% of users never scroll past a search engine’s first page. Typically speaking, most users only consider the top three or four links while looking for a product. Investment in SEO can bring a webpage to the top of search engine, leading to more sales due to higher visits. This would provide a competitive advantage to the business.
Brands with higher visibility are trusted by customers. A brand that isn’t available on top of the webpage when a customer enters the keywords is already losing out.
2. Increased Traffic
Higher traffic doesn’t guarantee quality; but it does guarantee visibility. Greater number of clicks increase the site’s ranking, and this ultimately converts to higher sales. Implementation of SEO techniques like keyword optimization, link building, and directory submission direct relevant traffics to your webpage.
3. Credibility
Brands with strong web presence portray a credible image and are trusted by the customers.
A webpage that’s on top of the search engine has a higher chance of sales due to its credible image.
4. High ROI
Marketing techniques require high initial investments. This makes it difficult for small businesses to spread brand awareness. The expensive marketing techniques inhibit the growth of many small businesses.
Digital marketing techniques are an efficient and cost-effective way for brands to attract more customers. SEO techniques like video and content marketing can be adopted by small businesses due to their minimal budget requirement.
5. Maintains Content Profile
With every update in its search algorithm, Google changes the ranking of websites. This requires the businesses to update their content frequently. SEO is an effective technique to generate relevant content and to keep up with search algorithms.
Businesses that are best optimized with the search engine gain a marketing edge over their competitors.
It’s important for small businesses to develop a search engine optimized website that stands them apart.
Customer Contact Solutions is helping small businesses increase their online presence by providing web site design services at affordable prices. We are a full-service SEO agency in Toronto , Ontario and are assisting marketers in taking their marketing strategy game up a notch.
