People don’t go online to look for one thing in particular: from pizzas to pedicures, keto to kites, surgery to psychiatry—the digital world is full of options. But unless you tap into these opportunities just right, you’re never going to be successful online. You need to assert your presence, maintain a reputation, and keep a steady bunch of loyal customers around.
82% of all the people who use smartphones consult the internet before deciding what to buy. 45% of these people go through reviews before buying. Research Online Buy Offline released a report that showed that 50% of all purchases made in real life are preceded by an online review.
People are consulting online spaces more than ever, and for a smart businessman, it’s in the web that the wonder lies.
First Off: Make it Visible
Let’s say you have a stellar website all set up and running but it garners very little traffic. This is because your site isn’t ranked highly on search engines, and because you’re not targeting the right keywords. For the best results, your site needs to show up on at least the first page if not in the first position on a search engine. Remember that people use services and products as keywords most of the time, so utilize yours. Use high ranking keywords as your target keywords. SEO is a big part of making your website visible, which in turn makes your business more visible. And the relation between visibility and success is always directly proportional.
Integrating SEO into Your Web Design
Web design and SEO work hand in hand—if your website is SEO-compatible, it will definitely draw in more traffic. Don’t limit search engines from accessing your content by not streamlining it with SEO requirements. Rankings will suffer as a result, regardless of how good the web design is. Integrate linking, quality content, navigation, and technology properly into your website to make it more accessible to search engines. Make the algorithm notice you.
The SEO Trinity: Content. Keywords. Links.
In order to make your website SEO friendly, make sure you tick the boxes on content, links, and keywords.
Content : Make your web designer aware of business and operational details in order to enable them to integrate appropriate content into the web design. They will also select target keywords while beginning with web development. The keywords will be chosen in accordance with what users are most likely to search for.
Keywords : Avoid stuffing (using all target keywords within a single post) and overdoing it. Place them smartly and strategically for best results.
Linking : Link back to other credible sites when posting. Credible and relevant links help you build a better SEO profile.
The Design
Of course, no matter how greatly your website is aligned with SEO requirements, if it doesn’t look appealing, people will be less likely to stick around. There’s a reason apps like Instagram and Pinterest are so popular, with all their flashy filters. There’s a reason bloggers spend so much time beautifying their posts and choosing the best fonts—because humans are naturally attracted to beautiful things. Make your website look aesthetically appealing, organized, neat, and helpful. Have separate pages for products, services, contact, etc. Make sure visitors can find what they came looking for.
The home page demands the most attention, since it’s the page visitors will first land on—and the first impression is the last impression, right? The design should stick with the visitor, and to that, you need it to be free of clutter. Imagine going to somebody home and the living room is a mess—would you care to look into some of the other rooms? Most visitors won’t.
Then there are the images , which should all be either your own property or royalty-free, and they should be good quality. The site’s colour scheme needs to be carefully decided, and in most cases complement the product (such as a match-making website in red-and-gold). Integrate responsive design that’s compatible with many devices because people spend more time on their phones than on their computers.
Looking for a Professional Web Designer?
Customer Contact Solutions is an SEO agency providing Local SEO services and solutions in Toronto and London at pocket-friendly rates. Give us a call at (519) 614-4143 to discuss your options.
