Search Engine Optimization is the process of expanding the traffic on your website by increasing its ranking on popular search engines, such as Google, Yahoo, and Bing. SEO marketing has garnered immense popularity in recent times as more and more people are turning to online shopping for their needs.
However, SEO can be a tricky business that needs to be strategized well otherwise you’re just wasting your money, with no regains.
To ensure positive results, you should avoid making the following mistakes when it comes to SEO marketing:
Duplicating Content
Duplicating content here doesn’t mean plagiarism—which is also a mistake; rather, in the context of SEO, it refers to using the same content in two or more web pages that are registered under the same domain or website. The issue with using the same content on all your pages is that search engines get confused as to which content is to be displayed in the search results and as a result, the search engines don’t show any of your web pages.
Not Focusing on Content Marketing
Building a highly impressive website isn’t enough to ensure your SEO ranking on search engines. You need a content strategy at hand; especially because search engine trends have changed over the last few years, making content marketing a crucial part of your SEO.
That’s why you need to make sure that your SEO team has a strategy in place and keep updating content that’s in accordance with the changes in SEO trends.
Mishandled Site Structure
One of the biggest SEO mistakes that many businesses make is that when they hire a web developer they don’t take into account if the web developer has SEO knowledge or not. As a result, many businesses are left with site structures that don’t favor SEO strategies.
To increase your SEO ranking, you need to keep high authority pages on the forefront. But sometimes, the most important web pages are buried deep inside the complicated structure of your website. This also creates problems for search engines as they can’t identify high authority web pages if they aren’t laid out in a more simplistic order.
Not having a Mobile Template for Your Site
This is the age of smartphones so it’s important to incorporate site structures that are compatible for mobile devices. Since most searches on Google are made from mobile devices , Google also takes into consideration if your website is mobile-friendly when showing your website in search results.
So if you want to steer clear of these common but harmful mistakes, get in touch with us ! We’re a local SEO agency in Toronto, Ontariothat can help you with your SEO strategies and web design at the best rates!
