Web marketing is all about promoting your business online in a cost-effective way. It allows you to reach out to your potential customers more efficiently.
Before investing money in web marketing, make sure you’re aware of its strategies. Evaluate all the strategies that can work out for your business and then choose the one that’ll generate the most leads for your brand.
To make sure you make an informed decision, here’s a guide for you that’ll help explain few types of web marketing strategies and their outcomes.
(SEO) Search Engine Optimization
Search engine optimization commonly referred to as SEO help brands rank at the top of search results pages across various search engines.
SEO ranking has an impact on a website’s conversion rates. SEO strategies involve building various aspects of the website according to Google’s requirements so that it can help search engines understand them better.
The on-page factors of SEO include the website’s structure, functionality, and content, whereas off-page factors involve external links, social shares, etc.
(SEM) Search Engine Marketing
Like SEO is all about organic search, SEM or search engine marketing is related to paid search. For instance, using Pay Per Click ads to generate high traffic on websites.
Previously, search engine marketing was an umbrella term used for both paid search and SEO. But as time passed by, the digital marketing industry started using SEM exclusively for paid search.
(PPC) Pay Per Call or Pay Per Click
PPC marketing also involves two types of web marketing strategies, social marketing, and paid search. It includes ads that are posted across social media platforms and search engines. However, the brand must pay every time a visitor clicks their ad.
The most used paid search platforms are Google AdWords, Bing Ads, and Yahoo. Paid search marketing also involves remarketing, social advertising, and retargeting customers.
The social media platforms that are used to display ads comprises, Facebook, Instagram, and Twitter, etc.
Although paid search restricts the impact of organic reach, most companies prefer spending their marketing budget on PPC strategies because it helps boost sales and awareness rather quickly.
Content Marketing
If you think content marketing is only about writing, you’re mistaken. It’s the creation and placement of valuable, authentic, and relevant content that’s essential to communicate the brand’s message to customers.
Content marketing strategies encompass customer solutions instead of a sales pitch. Content can be in the form of blogs, infographics, videos, social media posts, podcasts, etc.
Moreover, almost all web marketing strategies like social media marketing, SEO, email marketing, PPC, etc., rely on high-quality content to excel.
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