Website usability essentially refers to the ease of navigation a user enjoys when they visit a website.

It’s a broad term that includes factors like consistency, simplicity, accessibility, relevance and familiarity in a website. Overall, it’s about making a user-centered design.

If you’re finally thinking about creating a website for your business, usability should be your number one priority.

Here are some key principles you must incorporate in your website.

You don’t want to confuse your users when they visit your website. If you have too much clutter on the page, you’ll distract them from what they actually came to do, leaving them dissatisfied. Clear web design can be achieved through consistency and simplicity. Take Apple for example; its website is known its minimalism yet it has all the information a user could want regarding their products.

Your website should be easy to access and navigate; it’s one of the major determinants of usability. Users should be able to find what they’re looking for effortlessly, so you should consider having a highlighted search option, single menu and a familiar layout and most importantly divide the content in headings and sub-headings.

There are a number of reasons you should optimize the images you use on your website. The most important one being that it affects the loading speed of the page. Besides that, images enhance the visual appeal and add value to a website. Make sure you’re using high-quality pictures that are related to your content, just don’t go overboard with them!

High-quality and original content is the key to engaging consumers and making sure they keep coming back to your website. By creating blogs and articles on topics that are relevant to your clients, you can enhance the usability of your site. Just make sure the content is readable, for example, its split in certain sections, is clear, concise and well-formatted.

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