Only focusing on the visual components of the site won’t make a brand successful. You must have authentic and engaging content to increase traffic on your site and boost its search engine ranking.

Here’s a guide for you to make sure you don’t ignore the importance of content while making the website design visually exciting.

Information

Content on the website includes information that’s used to boost the search engine ranking of your site. Keep in mind to put up valuable content that includes all the data that’s required to rank high on search engines.

Make sure you regularly optimize your website to actively communicate your brand’s purpose with the search engine. This will allow customers to find your products or service at the top of search results.

Customers are always on the lookout for a solution so you must display solution-oriented content instead of a sales pitch. Revolve the content around the benefits offered by your products and services that are relevant to customers. This will also help with increasing conversions.  

Internal Links

Content allows you to add internal links to your site. An internal link includes the link to a relevant page on your site that offers additional useful information to customers.

Moreover, search engines are also on the hunt for internal links while crawling on the website. Search engines index pages on your website with the help of internal links. Therefore, they’re useful to be recognized and indexed by search engines more easily.

Keywords

Content includes keywords that help boost your online presence. Your content must utilize a keyword strategy to place your website on the top of search results.

They are those words that are typically searched online while browsing for products and services that are relevant to your brand.

However, make sure that the keywords used on one page are different from the ones on the previous page. Content is the ideal way to insert keywords in a relevant and natural way.

Calls To Action (CTA)

Content also provides users with the opportunity to add CTAs (calls to action). A call to action is an icon that allows users to click on them for direct action. For instance, icons on the website such as add to cart, contact us, leave a review, request a quote, download a PDF, email us, subscribe to us, and much more!

If the user clicks on any one of the icons, it’ll help them land directly on the desired page. CTA’s help promotes user-friendly navigation, which in turn increases conversions.

Content is typically referred to as the king of marketing. It doesn't only boost search engine ranking but also drives potential buyers to your website and enhance user experience.

If you’re looking for a reliable web design company in London, Ontario, connect to Customer Contact Solutions. We’ve been in this industry since 2006 and have been declared as London’s best web design company for six years in a row. Our team offers expert website design and SEO services. Contact us now!