Common Problems faced by Restaurants in London and How to Address Them
Michael Kerr • 26 April 2020
You may have the capital, financial resources, waiters, and professional master chefs to inaugurate a restaurant, but that’s not all you need to make it successful.
The journey of becoming a pioneer in the restaurant industry has its highs and lows. You'll get to celebrate many achievements, but you'll also face countless problems. However, all challenges are worth it when your customers are happy with your food and service.
Problem# 1: Cliché Selling Propositions
One of the biggest issues faced by restaurants is their inability to come up with unique selling propositions (USP). As the name suggests, a USP has to be unique—it should convey to your customers what it is that you offer and other restaurants don't. Your USP should communicate what makes your restaurant stand out and why your customers should revisit you.
How to Address It
There’s a lot more to a restaurant than offering delicious food and impeccable customer service. Here are some USP examples to help you get started:
• Pet-friendly cafe
• Create your own meal (goes best with burgers, pizzas, fries, and pizzas)
• Restaurant + mini cinema
• Leave your phone at the reception
• Rhyming menu descriptions
• Cartoon theme restaurant with safe play area (best for parents who’d love to a romantic dinner, but leaving kids alone at home isn’t an option)
Problem# 2: Depending on Brick-And-Mortar
Most traditional restaurant owners believe that they can survive in the market with their well-designed and beautiful dine-in setting. The need to realize that their competitors are going digital to meet the dynamic demands and changing behaviours of their customers. You can't expect people to visit your restaurant without an online presence. Here's what you must do:
How to Address It
Design a user-friendly website and application for your restaurant that offers advanced features to your customers, including real-life order tracking, personalized interface, and custom menu. The best way is to partner with a company that offers a full-service online food ordering software in London, based on your business requirements and needs.
Make sure that you don’t just rely on your food ordering app and website. Allow your customers to offer via other channels, including virtual assistants, social media platforms, smartwatches, and others.
If you’re looking to boost your online presence with a well-optimized and high-ranking website on Google, a seamless online ordering experience, and a user-friendly food ordering app, schedule a consultation today with our tech experts.
At Customer Contact Solutions, we offer professional and affordable online food ordering app and restaurant delivery software in London, ON. Our software covers a range of features and services.
Call us at (519) 614-4143 for more information.
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