4 Tips to Maximize Online Food Ordering and Restaurant Marketing with a Restaurant Ordering System
Michael Kerr • 18 May 2020
Online food delivery has now become an industry of its own. Food delivery has managed to earn restaurants over $2499 million and there are over 13.2 million restaurants and food businesses that provide the service. More Canadians are buying food online and the figures have increased due to the coronavirus pandemic.
Having a well-designed and operated online ordering system is therefore crucial for food businesses. The easier and quicker it is to use for customers, the more likely they are to keep coming back to it.
Make sure the menu is updated
There’s nothing more disheartening to customers to fill up their cart with all the delicious food they want to eat only to find out later that it’s no longer on the menu. This happens because many food ordering systems aren’t updated regularly.
Offer a wide range of online payment options
Since ordering takeout is the only option left for customers, you need to provide a wide range of online payment solutions so that no one is left out. Our online food ordering system provides Stripe and Authorize.Net as well as direct API’s with Elavon and Moneris, saving hundreds of dollars which would otherwise be spent in merchant fees.
Utilize order confirmation emails to advertise
With every order an order confirmation email goes out to the customer. Most customers tend to ignore these emails since it doesn’t have any new information.
Emails are a great form of direct marketing so why not use this opportunity to advertise your latest offers? Make these order confirmation emails valuable to customers by providing information on new deals and discounts.
Offer discount codes to regular customers
Loyal customers are hard to come by for most businesses, especially during this time. Show how grateful you are to loyal customers by providing them with bespoke discount codes which can be availed on the application.
Call us at (519) 614-4143 for more information.
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