Your website is representative of what your brand wants to project, what your goals are, and the demographic you want to attract.
Your website needs to promote conversions, keep the customer there, and make their shopping or browsing experience enjoyable.
If you find yourself unable to accomplish this, there’s a chance that your website design might be lacking in the following ways:
- You’re Not Selling Your Services Right
Maybe your CTA is pushing the envelope a little too hard, or not at all. Visitors want reminders and directions when it comes to shopping online. And that can easily be done by directing them towards a best-selling product or a discount. You don’t have to be too sales-y about it, but do educate them. Tell them how your product or service will solve their problems.
- The Buying Process isn’t Simple
According to a report by Shopify , 56 percent of online shoppers abandon their carts during checkout because they’re presented with unexpected costs; and that’s just the tip of the iceberg.
The process might take too long, the delivery options might not be suitable, or website navigation was too complicated — there are multiple reasons why consumers might click away from your website. And that’s something you need to correct right away.
- The Customer Service Experience was Underwhelming
The customer has a question, but there’s no one to answer it. And that’s one of the biggest drawbacks when it comes to online shopping. The lack of a general FAQ section, not having a live chat feature, and not replying to your customers’ emails and queries can make a very bad impression on potential customers because it makes them think that you’re not taking your own business seriously.
- Your Navigation Structure isn’t clear
You arrive at a beautifully designed, sleek website. The content is simple and understandable and the products are listed properly. But as you scroll down, the website design starts dividing, taking you into an annoying maze of navigation options that cause your browser to crash. Unique navigation structures — while interesting — aren’t always user-friendly. If you do have a unique design, keep it simple!
- Your Site Has no Personality
Aside from the logo in the top left-hand corner, maybe there’s nothing that makes your website stand out from its competitors; you need something that distinguishes you from them. If you have a global brand, your website needs to have some sort of design that expresses your connection to your other branches. Having the same design for it all is perceived as being lazy.
A Necessary Overhaul!
Rather than sticking with the same design, why not have your website revamped with our help?
Customer Contact Solutions offers web design and local SEO services inToronto, Ontario . For your website design, schedule a call today !
