It only takes 15 seconds for a visitor to determine whether spending more time on your website is worth it or not. This is why the first impression your website makes needs to be impressive and effective!
A good website needs more than just aesthetically pleasing design and great content. For today’s attention span, your website must be optimized, offering the following functions through its design:
- A Streamlined System
Before giving your website an overhaul, go through it and focus on the journey a visitor might make. From first impressions to purchasing, all the way to checkout and delivery, determine what your weak points are. Content, the number of pages people view, offers and discounts — all these factors play a big role in creating a good website.
- Element of Personality
Stock images and amateur content can be disastrous for your site. Your customers want to know that there’s a face behind the brand. But they can’t learn about it if you’re using basic stock images and muddy details.
Hire a professional photographer to photograph your products against a white screen, use content that’s not a regurgitation of the same content customers might have read on other websites, and remember to place your keywords properly.
- Social Media Integration
The world is online, more specifically, it’s on social media platforms. So why not use this to your advantage? Aside from maintaining pages on Facebook, Twitter, and Instagram, adding links to said platforms will not only let you share your page directly on social media (thus improving link building), but it’ll also act as a non-pushy method to bring people from those sites to yours.
- Quality Imagery
Let’s say you have a website for your restaurant and you want people to see your chef’s handiwork. In this case, photos taken from your iPhone just won’t do. Customers are more attracted to clean, professionally taken pictures, rather than stock photos, since they add a realistic touch. If you can’t hire a professional photographer though, talk to an expert in web design on the best stock images for your site.
- Navigation
Improper navigation can be annoying. And for a visitor who’s only there for 15 seconds, you can’t afford to mess this up. Your design needs to be responsive and simple and should offer customers what they want without having them scroll down endlessly.
- Mobile Optimization
Around 52 percent of all website searches and traffic worldwide is generated via mobile phones. And if your site isn’t optimized fully for mobile access, your customers will click off. Most businesses offer a mobile site anyway, but if you’re new to the concept, make sure to have your mobile site developed in a simplistic way. Customers expect fast results. Don’t let your site be overwhelmed by unnecessary functions and plug-ins.
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Customer Contact Solutions is a leading website design company in T oronto and SEO service in London , Ontario . If you’ve got any questions or need our services for your website, schedule a call today !
