A lead is an individual who has some interest in your business and in the products and services it offers.
Lead generation is defined as the process of attracting consumers and converting them into potential buyers. This is one of the reasons why having a website has become an absolute necessity for businesses. E-commerce retail sales have reached almost $1.6 billion in Canada as of 2018; moreover, these numbers are expected to surpass $55 billion by 2023!
To benefit from this huge audience, you need to know these effective techniques for generating leads.
Focus On Your Target Audience
Yes, your website should be stunning and its design should be aesthetically pleasing. But in the midst of that, don’t about your audience; they’re the most integral part of your business. Include content on your website that’s relevant to what they’re looking for so they can continue down their buyer’s journey.
Select the Right Template
When designing a template for your website, incorporate elements that evoke an emotional response in users.
You can use your website’s design to earn customers’ trust. Consumers are more likely to trust a website with a great aesthetic. Instead of using basic icons and stock photos, make the layout original so your website truly reflects who you are and attracts more leads.
Add Testimonials
Another effective way to gain a user’s trust is to add testimonials and case studies to your website. The chances of new users converting will increase once they learn the good things that your previous customers have to say about your products and services.
This technique is thought to be so effective for lead generation that HubSpot has an entire website dedicated to customer testimonials.
Practice SEO
Title tags, meta descriptions, headers, internal links, backlinks and more! All of these components of search engine optimization can help you generate leads. By increasing your visibility on SERPs, SEO can direct more traffic to your website and consequently, increase your conversion rates.
A good website can mean more leads, higher conversions and more profits! To achieve all of this, all you need to do is invest in website design and development ! Connect with Customer Contact Solutions and let us create an amazing website for your business.
We’re one of the leading web design companies in Ontario and we’ve been helping clients bring their website visions to life since 2006.
Connect with us today!
