Statistics show that the total number of websites on the internet reached 1.94 billion in January 2019. With competition being so tough, it can be pretty challenging for a website to stand out.
What can you do to dominate competitors on search engine result pages? The answer is image optimization!
Why Images Matter
Research suggests that 90% of all data that comes to the brain is visual. Compared to text, which has a recall value of 10%, visual content can be recalled with an accuracy of 65%, even after three days. When used in websites, unique images help make your business memorable and ensure a great user experience (UX).
Why is Image Optimization Important?
Optimizing your images for SEO can help improve page load speeds, which can help you rank higher on SERPs. Moreover, it can reduce your bounce rate and boost conversion rates by improving sit retention. Optimized images are also good quality, which guarantees an excellent user experience on all kinds of devices, including desktops, tablets and smartphones.
When incorporating images in your website, follow these image optimization tips to ensure successful results.
Choose the Right Type of Image
When choosing an image, you can either select vector or rasterized images. The difference between the two is that the former is best for logos, shapes, and icons while the latter is used for images with rectangular grids.
Select the Best Format
If you’re using vector images, then the SVG format is your best option. But if you’re using rasterized images, then you can choose between PNG, JPG and GIF, depending on the quality and the size of the file that you require.
Name the Images
Instead of naming your images haphazardly, take a more systematic approach. Use small letter along with hyphens and make sure you leave no spaces. The name of an image should look something like, “image-optimization-things-you-need-to-know.” Doing so will help you secure higher rankings by improving keyword density.
Connect With Customer Contact Solutions Today!
Are you looking for a SEO company for your business? Get in touch with Customer Contact Solutions today!
We’re one of the leading SEO services in London and Toronto, Ontario dedicated to helping business strengthen their online presence and boost their conversion rates. We also provide excellent web design and development services.
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