By increasing your website’s visibility, generating more leads, and converting more users, search engine optimization (SEO) can help you strengthen your online presence and boost your profits.

SEO—done right—can work wonders for your online business, but you should know that just one simple SEO mistake can have major consequences, to the extent where your website can get penalized or banned from search engines.

Here’s a list of those mistakes and some tips on how to avoid them.

Using relevant keywords in your content can improve your ranking on search engines. But overdoing it and using keywords excessively can compromise the quality of your content and halt the growth of your website.

While unique and original content that’s relevant to your audience can amp-up your SEO rankings, duplicate and low-quality content can have the opposite impact. Staying away from inconsistent, plagiarized and unreasonable blogs and articles is the best SEO policy.

A website that lacks in security features is usually ranked low on search engines because there’s a high risk of it getting hacked and the user’s data going into the wrong hands. You need to develop and implement a security strategy that keeps information safe and helps your website secure a higher place on SERPs.

Broken links refer to links that lead users to error pages. Having such links on your website content will diminish the value of your business. Links can get broken when you rename a webpage, misspell a word or link to content that’s since been removed.

With this information in mind, make sure you keep track of any broken links on your pages and remove it as soon as possible.

Statistics show that 52.2% of all web traffic comes from mobile phones. If your website isn’t mobile-friendly, you’ll end up losing a big chunk of potential customers. When designing and developing your website, make sure it’s responsive. Doing so will ensure a quality user experience for visitors, whether they access your site through a desktop computer, a tablet or a smartphone.

If you’re looking for a reliable SEO company , get in touch with Customer Contact Solutions today!

We’ve been providing digital marketing services to clients since 2006. We’re proud to be one of the leading SEO services in London and Toronto, Ontario dedicated to helping businesses strengthen their online presence and boost their conversion rates.

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