If your business’s target audience is local consumers, having a global, one-size-fits-all SEO strategy is a waste of money, time, and effort.

What you need to focus on, instead, is a local SEO strategy. This allows you to optimize your website so it ranks higher among local consumers.

Local SEO is using standard SEO practices to optimize your business’s website for a certain area. It helps ensure that people are able to find your physical store easily and it also creates awareness about your products and services in the geographical area where you’re based.

Moreover, it makes it more likely that local online searches will lead to your brand’s website.

Here are some factors that can help you strengthen your local SEO strategy.

Your profile on Google My Business is one of the most important determinants of success in any local SEO strategy. It lets users know what your business does and where it’s located. If you don’t have your business’s profile on Google My Business yet, you need to make one!

After Google My Business, the next most important component of local SEO is NAP citations. This usually involves a business’s name, address and phone number. Your main objective is getting your business on all relevant local directories on the internet.

The next step includes conducting research for local keywords and incorporating them in your website’s content. You can also optimize your website by using meta descriptions, headers and title tags.

Moreover, you can display your name, address, and phone number along with a Google map on your contact us page.

Lastly, include strong CTAs that convince users to return to your website.

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Looking for a reliable SEO company to create an effective local SEO strategy for your business? Get in touch with Customer Contact Solutions today!

We’re one of the leading SEO services in London and Toronto, Ontario that has been providing excellent digital marketing services to clients since 2006. Connect with us here for more information.