After nearly two months of parties, festivities and dinners, people often start the New Year with a resolution to eat healthier. This goes hand in hand with the popular resolution of losing weight. When you combine that with the effects of the coronavirus pandemic, it all adds up to a particularly slow time of year for restaurant owners.
However, there is also an opportunity to be seized here. While we’d all rather forget 2020, you can take the lessons you learned from to work on your own resolutions. Here a few good ideas to get you started:
1. Simplify Your Menu New Title
Keeping your dine-in menu small and manageable is a good practice, but it becomes even more important when your customers are stuck indoors. When people are already stressed and doing everything from work to personal time at home,you don’t want to overwhelm them with too many options.
Since most restaurants are operating through delivery and takeaway, focus more on preparing and promoting menu items that won’t be spoiled in transport.
2. Create (or Redo) Your Restaurant Website
Since eating ‘out’ has shifted to deliveries and takeaways, an up-to-date and effective restaurant website has become more important than ever.
A website that only does the bare minimum with placeholder text still visible here and there is annoying. If that sounds familiar, take the time to revamp your website, or have a new one built from scratch. Make sure that it is optimized for mobile devices for maximum accessibility.
3. Implement A New Food Ordering System
While it’s true that third party delivery platforms can improve visibility and increase sales, they can also bring potential customers closer to the competition. Worse, they charge a hefty percentage from each transaction.
Ask yourself if reduced profits and the loss of potential customers are prices you’re comfortable with. If not, these first few months of the year are the perfect time to move to an online food delivery system that puts you in direct contact with your customers.
At Customer Contact Solutions, our 15 years of experience as one of the most trusted web design companies in London, Ontario enable us to offer dependable website design and SEO services to business owners.
We also provide full-service restaurant menu ordering software, online food ordering systems and online food delivery systems that have helped restaurant owners save over $1,000,000 in third party commissions.
Contact us today to free yourself of middlemen and bring your personalized service directly to your customers!
