In today's competitive online market, businesses need to remain updated with the latest trends to stay on top of the competition. These trends are mostly driven by technology but also highly dependent on consumer behaviors. Modern users prefer websites that readily available for quick access; therefore, mobile-friendly websites have become crucial for success.
You must make efforts to make your website more user-friendly for mobile users. Still not sold on the idea that mobile-optimization is essential for business websites? Here are some reasons why it's necessary to have a mobile-friendly website in 2020 that might change your mind.
Increase in Mobile Users
Mobile usage in Canada is highly popular. Around one-third of online traffic in the Great White North is generated through mobile devices. It's expected that more than 50 percent of web traffic will come from mobile users in the coming years. People like to browse the internet from their handheld devices rather than sitting in front of a desktop.
Therefore, a mobile-friendly website is crucial to provide an excellent user experience to your mobile audience. A functional and responsive mobile website with fast load times will allow users to easily navigate and stay longer on your website, resulting in higher engagement rates and more conversions.
Mobile-Friendly Websites Rank Higher
According to Google, mobile-friendly sites show up higher in search results. Most advertisers receive traffic from mobile users, so Google prioritizes websites that are optimized for mobile devices. So, if your website doesn't work well on mobile devices, your website will rank lower on the search engines and lose traffic.
As more than 90 percent of Canadians use Google to do online searches, you're bound to lose a lot of potential traffic by ranking lower on the list. As the top three positions in Google get half of the search traffic; ranking any lower—especially if your competitors make a list—will put you at a massive competitive disadvantage.
Keep you ahead of the competition
The popularity of a mobile-friendly website is no secret. Your competitors are likely to optimize their website for mobile users to rank higher and get more traffic, and you shouldn't be lagging. If you don't take action to take the top-most place in Google ranking, you will lose your potential customers to your competition.
Therefore, you need to hire website design experts to optimize your website for mobile users. Experienced web designers can incorporate smart design elements and use SEO techniques to minimize the load times and provide a seamless user experience to mobile users, helping your business stay ahead of the competition.
At Customer Contact Solutions, we provide specialized web design services in London, Ontario. Our experienced web designers can optimize your website for mobile users to help your website rank on Google's first page to give you a competitive edge. We also design food ordering apps and offer affordable SEO programs at competitive rates.
To get started, call (416) 900-1277 today or schedule an appointment directly into our calendar.
