A new debate has surfaced in the food industry, should a restaurant employ the services of an online ordering portal or have their own system.

Over the years we have witnessed more and more industries moving to an online system. Certain players in the food industry have been providing food delivery services for many years now, however, one thing that has changed is that it can now be ordered online. The consumer’s appetite for online food delivery is on the rise, especially since dine-in has been closed due to the coronavirus.

 

Due to the dependence on online orders alone, many restaurants are seeing the cracks in the system when using popular food ordering services. Their expensive fees is the number one concern.

When you have your own dedicated application that customers can use, customers will be more inclined to order from you. An easy-to-use application and website encourages customers to place orders with your restaurant, promoting customer loyalty.

Since you have invested in your own ordering platform, you have access to insightful information about customer trends. This vital information would otherwise be lost with an online food ordering platform.

With online food ordering portals, customers have a variety of restaurants they can choose to order from. The probability of a customer choosing your restaurant or another cannot be determined. With your own food ordering platform, there’s no competition. You have the attention of your customer and you aren’t allowing a third party vendor to take the reins on your brand.

An in-house food ordering system gives you the power to make a great impression on customers without the threat of other restaurants. It’s a more efficient and effective system for the customer and the restaurant.

If you’re looking to transition to having your own food ordering system, get in touch with us at Customer Contact Solutions. We offer professional and affordable food ordering app for restaurants in London, ON.

Our restaurant online ordering software offers a range of features like a variety of payment options, unlimited orders, full service support, flexible menus, etc.