When it comes to marketing and outreach today, taking care of the digital aspect is crucial for businesses both large and small. Digital marketing involves what is called SEO (search engine optimization). Simply put, SEO involves making your business more accessible when people search for products or services you offer using the Google search engine.

When it comes to SEO, your title tag is one of the elements that contribute to where in the Google engines ratings your website will rank.

If you run a small business, SEO is likely a marketing and outreach necessity as elaborated on in one post published by the Forbes online. Title tags tie in closely to your SEO efforts and we’re going to describe to you how this works.

Let us begin with the definition of a title tag. A title tag is part of the website’s HTML specifics. It is used to describe what the website is about by way of content. This description is what gets picked up by the Google engine when keywords matching those within the title tag are used in the search.

Let’s say your business involves the sale of certain imported spices and you cater to clients in Ontario and nearby regions. Part of this information will be mentioned in the title tag of your webpage which is a description of between 30 to 60 words.

When people search for things like; “buy imported spices in Ontario” or “imported spices Ontario”, the engine will connect the search to your title tag. This will result in your webpage showing up in the results of the Google search.

You probably think this is a fairly uncomplicated process however you must remember that there are hundreds of small businesses within Canada, many that likely compete with each other in products and/or services.

Professional SEO companies offer services which involve helping your website rank higher in the Google search engine ratings. In ranking higher, your site appears in the first one or two pages of the search, raising the likelihood of people clicking and visiting your page.

Part of this process involves setting title tags that are unique and use high ranking keywords relevant to the business in question. This allows for the title tag and hence the client’s website to connect with a broader range of relevant searches.

If you’re someone who owns a small business and require digital marketing services in T oronto , O ntario , our company will take on everything from website design to in depth SEO. This way, we can help ensure that your website ranks where it should and business gets the boost it needs to thrive! If you have any more questions regarding matters relating to web design for business or business SEO feel free to connect with us .