For web developers, SEO executives and webmasters, Google Updates are important events that they can’t choose to ignore. Google Updates are algorithm changes made by Google which directly impacts how a website ranks on the search engine.
Every second Google processes 40,000 search queries, which equals to 2 trillion searches annually. Google has boasted its dominance over the search engine industry for decades now; websites cannot rank high without meeting the new requirements of Google’s new algorithm.
Google switches up its algorithm hundreds of times every year—there’s usually more than one update every day! When SEOs and web developers fail to keep up with Google Updates, the website’s ranking usually takes a hit.
If you’re new to SEO and aren’t sure how Google Updates work, here’s what you need to know:
What are Google Updates?
In the simplest terms, Google Update’s are changes the search engine makes to its algorithm, data refreshes and filters in an attempt to enhance user experience. If a website’s SEO visibility suddenly drops, it’s likely because Google’s released an update.
Some Google Updates are significant changes made to its algorithms while others may just be the implementation of filters.
The purpose of all updates is to augment user-experience by improving the quality and relevance of search results. A lot of the changes Google makes focus on specific features of the search engine as well as website optimization to eliminate search engine spam and reduce duplication of content.
Majority of Google Updates are implemented manually and are rolled out separately for each country. However, bigger changes like the Panda or Penguin Updates impact Google’s “core algorithm” and are built automatically and developed on constantly.
How Often Do Updates Happen?
Google’s algorithm undergoes around 600 updates and alterations annually; most of these aren’t even announced.
Major Google Updates are those that significantly alter the functionality and construction of the search engine’s algorithm.
Unlike major Google Updates changes in Data Refresh, don’t affect the functionality of the core algorithm. It just upgrades the information used by the algorithm.
As web developers and SEOs, Customer Contact Solutions makes it a point to keep up with Google Updates to serve our clients to the best of our abilities. It doesn’t matter how sophisticated your website is, if it isn’t built keeping in mind Google’s algorithm, you can be losing out on business.
Stay ahead of the game by taking advantage of our professional SEO services in Toronto, Ontario . Call us today and let’s discuss your needs!
